Plants made easy
Plants made easy
UI + Lite UX
Case Study
UI + Lite UX Case Study
UI + Lite UX Case Study
Patch helps you discover the best plants for your space, delivers them to your door and helps you look after them.
Presently accessible through a desktop, tablet and mobile optimised site, this case study imagines an interface and features of an app for iOS.
Patch helps you discover the best plants for your space, delivers them to your door and helps you look after them.
Presently accessible through a desktop, tablet and mobile optimised site, this case study imagines an interface and features of an app for iOS.
Patch helps you discover the best plants for your space, delivers them to your door and helps you look after them.
Presently accessible through a desktop, tablet and mobile optimised site, this case study imagines an interface and features of an app for iOS.
This case study is best viewed on a desktop browser.
Building a community
of plant lovers
Building a
community
of plant lovers
Building a community
of plant lovers
The landscape
The landscape
The landscape
With any design project it is important to base decisions on research and evidence.
As this case study looks at a conceptual UI design and includes many elements of the existing mobile web interface we will instead touch on some basic facts and statistics to inform user needs.
As a designer I would usually contribute to research efforts such as contextual studies, user interviews and usability tests before starting any design.
With any design project it is important to base decisions on research and evidence.
As this case study looks at a conceptual UI design and includes many elements of the existing mobile web interface we will instead touch on some basic facts and statistics to inform user needs.
As a designer I would usually contribute to research efforts such as contextual studies, user interviews and usability tests before starting any design.
With any design project it is important to base decisions on research and evidence.
As this case study looks at a conceptual UI design and includes many elements of the existing mobile web interface we will instead touch on some basic facts and statistics to inform user needs.
As a designer I would usually contribute to research efforts such as contextual studies, user interviews and usability tests before starting any design.
The average Brit spends £306.71 a year on houseplants. (2021)
37% of purchasers think that the container is just as important as the type of plant. (2022)
Houseplant sales in UK garden centres in 2021 had increased by 50% since 2019. (2023)
48% of 25-39 year-olds worry about keeping houseplants alive. (2020)
The average Brit spends £306.71 a year on houseplants. (2021)
37% of purchasers think that the container is just as important as the type of plant. (2022)
Houseplant sales in UK garden centres in 2021 had increased by 50% since 2019. (2023)
48% of 25-39 year-olds worry about keeping houseplants alive. (2020)
The average Brit spends £306.71 a year on houseplants. (2021)
37% of purchasers think that the container is just as important as the type of plant. (2022)
Houseplant sales in UK garden centres in 2021 had increased by 50% since 2019. (2023)
48% of 25-39 year-olds worry about keeping houseplants alive. (2020)
Statistics from Horticulture Magazine
Statistics from Horticulture Magazine
As a customer
I need to find information on how to best look after my plants
so that I can keep them healthy
As a customer
I need to find information on how to best look after my plants
so that I can keep them healthy
As a customer
I need to find information on how to best look after my plants
so that I can keep them healthy
As a customer
I need to know how much care a plant needs
so that I can be sure it’s right for me
As a customer
I need to know how much care a plant needs
so that I can be sure it’s right for me.
As a customer
I need to know how much care a plant needs
so that I can be sure it’s right for me
As a customer
I need to know if a plant is safe around my pets and children
so that no harm comes to them
As a customer
I need to know if a plant is safe around my pets and children
so that no harm comes to them.
As a customer
I need to know if a plant is safe around my pets and children
so that no harm comes to them
As a customer
I want to search by room
so that I can find the right plant for my home
As a customer
I want to search by room
so that I can find the right plant for my home.
As a customer
I want to search by room
so that I can find the right plant for my home
As a customer
I want to be able to get help when I need it
so that I can prevent my plants from dying
As a customer
I want to be able to get help when I need it
so that I can prevent my plants from dying.
As a customer
I want to be able to get help when I need it
so that I can prevent my plants from dying
User flow diagram
Plant Care
Wireframes
Wireframes
Search + View Products
Search + View Products
Typography
Source Serif Pro
Primary
Aa
Roboto
Secondary
Aa
Colour palette
Colour palette
41827C
Attribution
Most of the images used in this case study are lifted from the Patch website for authenticity of the products they retail. This includes the content that is attached to the large majority of pages (product, care advise etc) with a few exceptions.
The illustration used on the search page and for the colour pallets is taken and credited to Storyset.
Most of the images used in this case study are lifted from the Patch website for authenticity of the products they retail. This includes the content that is attached to the large majority of pages (product, care advise etc) with a few exceptions.
The illustration used on the search page and for the colour pallets is taken and credited to Storyset.
Product images used in this case study are lifted from the Patch website for authenticity. This includes the content that is attached to the large majority of pages (product, care advise etc) with a few exceptions.
The illustration used on the search page and for the colour pallets is taken and credited to Storyset.