Mindful

Retail Concept

Mindful

Retail Concept

Mindful, a fictional brand for the purpose of this concept, started out as an events company - holding mindfulness talks and wellbeing sessions in the community across the UK.

As traction grew they began to host guided meditation sessions through their website and later launched a mobile app.

Now one of the most popular apps on the market, users can access content aimed at reducing life stresses, providing exercises and at activities to nurture new perspectives.

Mindful, a fictional brand for the purpose of this concept, started out as an events company - holding mindfulness talks and wellbeing sessions in the community across the UK.

As traction grew they began to host guided meditation sessions through their website and later launched a mobile app.

Now one of the most popular apps on the market, users can access content aimed at reducing life stresses, providing exercises and at activities to nurture new perspectives.

Vision and Purpose

Vision and Purpose

Vision and Purpose

Store Vision and Purpose

Human connection is widely understood as being beneficial to mental health.

For the last few years, Mindful has existed exclusively in the digital realm.

Establishing a space that facilitates community focused events promoting self-care and mindfulness will create opportunities to recruit new users, while opening up new revenue channels through merchandise.

Human connection is widely understood as being beneficial to mental health.

For the last few years Mindful has existed exclusively in the digital realm.

Establishing a space that facilitates community focused events promoting self-care and mindfulness will create opportunities to recruit new app users, while opening up new revenue channels through merchandise.

Basic Floor Plan

Basic Floor Plan

Basic Floor Plan

Merchandise will be split into 4 categories that reflect the brand's core focus areas: Meditation, Rest, Exercise and Music. The floor plan below represents only the basic footprint.

Merchandise Spotlight:
Mindful Music

Merchandise Spotlight:
Mindful Music

Merchandise Spotlight:
Mindful Music

Involuntary foot-tapping, invisible drumsticks and surprising emotional responses are all by-products of a good beat.

"Vinyl album sales reached 18.8 million units in 2019, marking the 14th consecutive year of growth. This trend has continued into 2020, with vinyl sales outperforming CD sales for the first time since the 1980s"

"[They are] particularly popular among millennials and Generation Z. These younger generations appreciate the tactile and vintage appeal of vinyl records" - (Yellowbrick, 2023)

Feature Bay Design - Mindful Music
Interactive Experience

Feature Bay Design - Mindful Music
Interactive Experience

Feature Bay Design - Mindful Music
Interactive Experience

The bright colours of the bay, aided by a white LED strip-light along the top of the fixture's main-frame, attracts the eye of visitors while the top signage supports way-finding and makes the product featured easy to identify.

By scanning the QR code affixed to an acrylic puck, customers will be invited to answer a few questions to help find the perfect vinyl for them.

Once a user has answered all questions, they will be presented with a product recommendation. The bay reacts by showing bespoke content based on their answers, and the colour of the vinyl that animates on screen reflects that of the recommended product. Try the QR code for a demo or if you are viewing this page on mobile jump straight to the demo.

The bright colours of the bay, aided by a white LED strip-light along the top of the fixture's main-frame attract the eye of visitors while the signage supports way-finding and makes the product easy to identify.

By scanning the QR code affixed to a acrylic puck, customers will be invited to answer a few questions to help find the perfect vinyl for them.

The bright colours of the bay, aided by a white LED strip-light along the top of the fixture's main-frame attract the eye of visitors while the signage supports way-finding and makes the product easy to identify.

By scanning the QR code affixed to a acrylic puck, customers will be invited to answer a few questions to help find the perfect vinyl for them.

Once a user has answered all questions they will be presented with a product recommendation. The bay reacts by showing bespoke content based on their answers, and the colour of the vinyl that animates on screen reflects that of the recommended product. Try the QR code for a demo or if you are viewing this page on mobile jump straight to the demo.

Once a user has answered all questions they will be presented with a product recommendation. The bay reacts by showing bespoke content based on their answers, and the colour of the vinyl that animates on screen reflects that of the recommended product. Try the QR code for a demo or if you are viewing this page on mobile jump straight to the demo.

Feature Bay Design - Mindful Music
Technical and Operational Components

Feature Bay Design - Mindful Music
Technical and Operational Components

Feature Bay Design - Mindful Music
Technical and Operational Components

Key to the success of any design is ensuring it is practical. The display panels and supporting architecture allow for easy installation by the on-site team. This alleviates the need for external contractors to attend during store resets and display changes.

Once merchandised with the suspended vinyls, visitors are encouraged to pick up to try. The turntable is wirelessly connected to speakers in the bottom left and right side drawers that face-upward. This allows for audio to be heard through the mesh in the bottom of the side panels, while keeping the speakers easily accessible to the store team.

Installation breakdown

Panels feature channels on the top and bottom faces for a secure fit. Due to the bay's rounded frame, the top panel is secured first, inserting the top ride of the bay into the panel. A rail supplied with the bay is inserted into the verticle slotted role and secures the bottom of the top panel. The side panels are then slotted into the bottom metal ridge and slid out to the edges. A supplied mount is then secured to the back of the 45.4inch square monitor and hooks across the slotted vertical tracks to distribute weight. The final panel to be placed is in the centre. This contains a circular cut-out with a perspex glass. The structure is complete with many unused slots and hooked tracks for future-proofing. The 'Try it out' text comes with a stencil and adhesive on the back of the lettering fixes it to the front of the side panels which also feature stand-off pins to hold the merchandised vinyls that are not in use.

Insights / Joining-up Digital
Bluetooth Beacons

Embedding low-level Bluetooth beacons inside fixtures and around the space to interact with visitors' smart phones can produce insights, such as how long customers stay in a specific space and which areas see the most traffic.

A first-of-its-kind retail store can benefit from this information by using it to base future decisions in evidence.

Those who have the Mindful mobile app installed and have opted for push notifications will receive prompts to check-in for events. Additionally this technology can be used to serve up calls-to-action provoking interactions and surface near-by product information.

Those who have the Mindful app installed and have opted for push notifications will receive prompts to check-in for events. Additionally this technology can be used to serve up calls-to-action provoking interactions and surface near-by product information.

Embedding low-level Bluetooth beacons inside fixtures and around the space to interact with visitors smart phones can produce insights such as how long customers stay in a specific space and which areas see the most traffic.

A first-of-its-kind retail store can benefit from this information by using it to base future decisions in evidence.

Those who have the Headspace app installed and have opted for push notifications will receive prompts to check-in for events. Additionally this technology can be used to serve up calls-to-action provoking interactions and surface near-by product information.

Those who have the Mindful app installed and have opted for push notifications will receive prompts to check-in for events. Additionally this technology can be used to serve up calls-to-action provoking interactions and surface near-by product information.

Those who have the Mindful app installed and have opted for push notifications will receive prompts to check-in for events. Additionally this technology can be used to serve up calls-to-action provoking interactions and surface near-by product information.

Events
Mindful Studio

Events
Mindful Studio

Events
Mindful Studio

Events
Mindful Studio

A space equipped with a LED recessed ceiling display to be used for mindfulness based events, activities and classes. This becomes a space to facilitate one of Mindful's main outreach initiatives and reflects media that app users can access at home.

A space equipped with a LED recessed ceiling display to be used for mindfulness based events, activities and classes. This becomes a space to facilitate one of Mindful's main outreach initiatives and reflects media that app users can access at home.

Tools + Process Captures

Floor Plan

Sketchup

Feature bay renders + animations

Blender

Feature bay video content

Blender + Adobe After Effects

Floating Vinyl Film

Blender + Adobe After Effects